The DON’T SHOP completely changes the rules of shopping, create unexpected experiences with innovative spaces, challenging kids to be brave and break the rules.
This POP-UP SHOP experience proposal was designed taking into consideration: Flexibility, modularity and scalability in order to give Diesel the possibility to adapt the DON´T SHOP into any location, environment and space needed.
Conceptual model
Storyboards
The Don't Shop is composed by several different ¨stations¨, each one with a unique activity and experience in which the customer is able to break the rules while having fun and being in close contact with the Diesel clothes collections.
Scenarios
Typology:
Duration:
Team:
University project, Politecnico di Milano
There are 3 different scenarios built to show the many possibilities where this POP UP store can be used. The opportunity to play with the station configurations allows Diesel to customize the experience to suit its immediate needs and space